Hey, it's Yudu.
Quick truth before anything else this week: most artists don't have a content problem. They have a clarity problem.
You sit down to post, stare at your phone, and either post something random or post nothing at all. Then you watch other artists blow up and think they've got some secret you don't.
They don't. What they have is pillars — a few core things they talk about, over and over, in their own way. That's it. That's the whole secret.
I sat down and wrote out the exact process we use with our artists to find those pillars. It's free, it takes about 45 minutes, and it's below.
THE CONTENT PILLARS WORKBOOK Stop posting randomly. Start posting like you.
A working guide for independent artists who want content that actually connects — without burning out or becoming someone they're not.
Inside, you'll do three things:
1. Study — Break down 3 artists whose content actually stops your scroll, and figure out why it works (not what it's about — why it connects).
2. Look inward — Get honest about what you actually care about and could talk about for 30 minutes with no notes.
3. Build — Turn all of that into 3-4 pillars that are unmistakably yours, each one with 5 post ideas already stacked, so you're never staring at a blank screen again.
One page I want to flag before you dive in:
"This is where most artists get it twisted. They see somebody win with a trend and they chase the trend. The trend was never the point. The connection was the point. Borrow the connection, never the costume."
That's the whole workbook in one paragraph. You're not copying anybody. You're figuring out why their content moves people, so you can do your version of that same move.
July is Content Month at 24/7 Artists. Every week this month we're dropping one piece of a system our Pro members already use — pillars this week, then how to hook people, then how to actually stay consistent, then how to know it's working. Follow along free, or come experience the whole system inside the Content Cohort and weekly calls.
Keep making dope music with dope people.
— Yudu Co-Founder, 24/7 Artists
PS - I’m hosting an office hours this Thursday July, 09th 2026 where i’m going through the workbook. If you want to attend you can get more info here.
