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Posting your song 3 times is not trying.
That's from Alexis Warner, Senior Director of Digital Marketing at LVRN. We turned her workshop into a free 8-page workbook you can finish in one sitting.
In May, Alexis sat down with our community. At LVRN she works with Summer Walker, 6LACK, and Odeal. She told us what developing artists get wrong about content, and she did not soften it.
"You did not try. You just gave up. Trying is posting the song 20 times."
ā Alexis Warner, LVRN
The workbook is called Built to Be Seen. Every page has one idea, her words on it, three things to do today, and a box to fill in.
What's inside
Consistency: how often to post, and where
Batching: a week of videos from one two-hour shoot
One song, 20 chances: why you make content for every part of the song
Testing: how to tell a post is working, without paid tools
Brand beyond music: what to post when it isn't the song
Control the narrative: what to put on screen so a stranger stops
A 30-day challenge tracker to put all six to work
If you were there live, this is the homework in one place. If you missed it, start here.
Want the full session?
The whole workshop is free to watch. Six strategies from Alexis, then 27 minutes of Q&A on stories, shadow-bans, captions, and when to boost a post. You just need a free 24/7 Artists account.
Talk soon,
Yudu
P.S. Doing the 30-day challenge? Hit reply and tell me which song you picked.
The ice cream shop that makes money when it's cold
28 Wishes sells ice cream in Los Angeles. Below 70Ā°F, sales fall about 20%. The weather is out of their hands. Rent isn't.
So the owners started putting about $20 a day into Kalshi weather markets, taking the cold side. The days that keep customers away now pay something back.
This is hedging. Big companies have done it for decades, buying protection against bad weather, fuel spikes and rising rates. It used to take a broker, a trading desk, and an order size no corner shop could meet.
Kalshi opens it up. Contracts on weather, fuel prices, inflation, tariffs and regulation, starting at a few dollars. Take a position on the outcome that would hurt you. If it hits, the payout softens it. If it doesn't, the contract expires and the good month was the point.
