Go From Posting Randomly → Building a Real YouTube Strategy
You’ve got the content. Now it’s time to turn views into real fans. Watch Now
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“Start with the intention to be regular. Don’t burn yourself out doing things you can’t sustain.” — Tuma Basa
In less than an hour, you’ll learn how to:
Treat your channel like your own music network
Build momentum with consistency & storytelling
Use YouTube Shorts + Lives to grow faster
Turn casual views into a loyal audience
About the Instructor
Tuma Basa is the Director of Music & Culture at YouTube, where he helps artists turn their channels into powerful platforms for connection and growth.
Before YouTube, he led hip-hop programming at Spotify, curating the iconic RapCaviar playlist, and held key roles at MTV and BET.
His mission: to help artists build careers that last, not just moments that trend.
